ZAZEN BEAR

In a fast-paced world, it's easy to become engrossed in mundane tasks and often neglect our own well-being. Zazen Bear was founded to remind busy individuals on a daily basis to prioritize inner self-care.

The brand's goal was to advocate for inner self-care and share to understand its importance. The task was to approach it in a authentic and relatable way, taking into account the sense of distance of the concept of Zen.

Zazen Bear achieves this by simplifying the profound philosophy of Zen into a comfortable and clear visual communication, highlighting the value of pause and reflection in today's busy environment. —Angeline Koh